You’ll find we have extensive experience in virtually every major category. Luxury products. Financial services. Packaged goods. Technology. Publishing. Telecommunications. Travel and more. However, what really sets CharlieDog apart is the commitment we make to our clients. Your goals are our goals. We will partner with you, doing everything we can to help you unleash the full potential of your business.
Challenge:
How does a start-up stand out? How does an established brand with an identity crisis re-invent itself?
Solution:
Get your story straight and stick to it. Whether you’re launching or re-launching your brand, CharlieDog Advertising is expert at helping you identify your own unique narrative and translating that into logos, taglines, websites and print communications that bring your company’s story to life.
Challenge:
How can two separate companies with different looks and identities become a one-stop financial powerhouse?
Solution:
Invest in a brand makeover. CharlieDog Advertising developed a comprehensive brand identity program to transform the old Berson+Corrado companies into a single, full-service entity offering one-stop financial solutions for businesses and individuals. The transformation included everything from creating a new logo, tagline and collateral materials to launching a new branded interactive website that instantly conveys both the experience and youthful energy of this dynamic new company.
CHALLENGE:
How do you help wealth managers from a large brokerage house launch an independent financial services firm that leverages their local prominence?
SOLUTION:
Know the territory. The 3 partners have a strong history of neighborhood involvement. So we made sure their website highlighted their commitment to the community. We also created this custom site with full content management capabilities. The partners can update copy, photos, videos and news, themselves, any time they like. This gives them the added advantage of being able to communicate with their clients in real time.
CHALLENGE:
How does an established financial services company that has grown from an accounting firm to wealth management re-brand itself?
SOLUTION:
Get everyone on the same page. Isaacson had a great story that was hidden beneath too much information. CharlieDog Advertising contemporized the brand, creating a new logo, tagline and website that brought the marketing up to date with the company. We also made sure that this custom site had full content management capabilities. Whether it’s copy, photos, video or news, Isaacson can update the site content, themselves.