You’ll find we have extensive experience in virtually every major category. Luxury products. Financial services. Packaged goods. Technology. Publishing. Telecommunications. Travel and more. However, what really sets CharlieDog apart is the commitment we make to our clients. Your goals are our goals. We will partner with you, doing everything we can to help you unleash the full potential of your business.
Challenge:
How do you position a premium-brand Italian coffee as the perfect holiday gift?
Solution:
Catalog it. Since CharlieDog launched the illy holiday catalog in 2001, the catalog’s strong branding, upscale design and playful messaging have made it the perfect vehicle for holiday gift-giving.
Challenge:
How does a financial services firm with 2 distinct audiences break through the clutter and connect with its most qualified prospects?
Solution:
Make it personal. CharlieDog Advertising created 2 targeted Prospecting Kits for Focus – one for Registered Investment Advisors, the other for Broker teams in large wirehouses. Because the prospects are selectively handpicked, in addition to the brochure, case study cards and bios, they each receive a personal letter from the CEO of Focus with an invitation to join the firm as a Focus Financial Partner.
Challenge:
How do you convince American Express cardmembers to choose a Holiday Inn Crowne Plaza Resort as a vacation destination?
Solution:
Whisk them away for the weekend. Invite cardmembers to take advantage of a members-only Luxury Weekend Getaway for two, filled with special savings and exclusive amenities at the Holiday Inn Crowne Plaza Resort of their choice.
Challenge:
How do you reinforce a new member’s decision to join illy’s exclusive home delivery program?
Solution:
Create some fanfare. Congratulate members on joining the program and convey its premium benefits by creating a uniquely intimate and upscale welcome kit that includes a brochure in the form of a fanned card deck.
Challenge:
How do you convince schools to switch from their current computers to Compaq?
Solution:
Educate the educators. Penetrate the market through an ongoing, high-impact direct mail campaign that conveys the unique and affordable products and services Compaq K-12 Solutions delivers.