You’ll find we have extensive experience in virtually every major category. Luxury products. Financial services. Packaged goods. Technology. Publishing. Telecommunications. Travel and more. However, what really sets CharlieDog apart is the commitment we make to our clients. Your goals are our goals. We will partner with you, doing everything we can to help you unleash the full potential of your business.
Challenge:
How can the French Culinary Institute build brand awareness and increase student enrollment?
Solution:
Leverage the school’s secret ingredient. FCI has a star-studded faculty of world-class chefs. So this impactful print campaign offered students the opportunity to learn from la crème de la crème.
Challenge:
How do you introduce a premium brand Italian coffee to the U.S.
consumer? And how do you keep them coming back for more?
Solution:
Serve up the right blend of exclusivity and value through branded cross-channel, response-driven marketing. illy had virtually no brand recognition among American consumers when CharlieDog Advertising came on board in 2000. Our print, direct, retail and online marketing helped illy break through and became one of the best-known premium coffee brands, with a thriving direct-to-consumer business – including a subscription program – that we helped build from the ground up.
Challenge:
How do you generate brand awareness and response for a payroll solutions company that’s virtually unknown among small businesses?
Solution:
Give your audience something to smile about. Take a humorous, common-sense approach to problem-solving that connects with the needs and issues of small businesses.
Challenge:
How do you introduce the new Francis Francis X6 in a way that instantly distinguishes it from all the other espresso machines on the market?
Solution:
Play it smart. CharlieDog showcased the machine’s unique combination of brains and beauty in a compelling ad hailing the X6 a triumph of art and science.
Challenge:
How do you position The Glenlivit, the most distinguished single malt Scotch, as the perfect holiday gift for those who are sophisticated enough to appreciate it?
Solution:
Give it a whole new spin. Ad whimsy and playfulness to the brand by creating a lighthearted, interactive ad that puts a new spin on spin the bottle.
Challenge:
How do you boost holiday sales among coffee lovers?
Solution:
Invite them to join the club. Leveraging the success of illy’s espresso membership program, CharlieDog Advertising helped launch a subscription program for brewed coffee lovers, just in time for holiday gifting.