CharlieDog Advertising

LVW Advisors

lynnherringcharlie — Fri, 27 Jan 2012 19:54:02 +0000

Challenge
How do you help a dynamic team of wealth advisors – led by an industry powerhouse – launch an independent wealth consulting firm that stands out in a crowded field?

Solution
Play to your strengths. CharlieDog created a website that prominently features the firm’s news-making principal, including the precedents she’s helped set and accolades she’s earned. We gave the site full content management capabilities, so the LVW team can continue playing to their strengths, refreshing their content, including news, photos, and press releases, any time they want.

Tassimo Seasonal Campaigns

lynnherringcharlie — Thu, 26 Jan 2012 22:45:10 +0000

Challenge How can Tassimo keep customers stocking up on their favorite T DISCs? Solution Blow ‘em away with a sale for every season. CharlieDog created dynamic, animated seasonal campaigns – emails and web promos that produced some of Tassimo’s highest … Continue reading →

Gevalia Teas Product Re-launch

cdadmin — Wed, 16 Feb 2011 22:47:51 +0000

Challenge
How does a leading direct-to-consumer coffee company with a small tea business gain market share in the fast-growing world of tea?

Solution
Tea-commerce. Using impactful cross-sell email and web promotions, CharlieDog Advertising helped Gevalia re-launch its tea business. By introducing new blends, including a boutique line, they’ve established themselves as experts and gained a compelling presence in this competitive market

illy caffè E-Commerce

cdadmin — Sun, 20 Feb 2011 22:12:34 +0000

Challenge
How does a premium-brand Italian coffee with virtually no consumer awareness in the U.S. build a direct-to- consumer business?

Solution
Create e-buzz. CharlieDog developed a branded, multimedia campaign online and off, starting with the launch of illy’s online store. We then backed it up with holiday-themed email marketing, ongoing print ads, direct mail and a consumer catalog, all designed to drive up online sales.

Tassimo

cdadmin — Sun, 20 Feb 2011 22:14:42 +0000

Challenge How can Tassimo increase T DISC sales by getting customers to try a different beverage? Solution Recommend it. Through email marketing and website promotions, CharlieDog has created a “Tassimo Recommends” platform, featuring individual drinks, telling their unique stories and … Continue reading →

Gevalia Crown Collection Subscription Program

cdadmin — Sun, 20 Feb 2011 22:18:07 +0000

Challenge
How does a premium, direct-to-consumer coffee company increase sales among its core group of customers?

Solution
Give them exclusive access. Offer them the chance to possess some of the world’s rarest and most exotic coffees – available just once a year in limited quantities – by joining one of Gevalia’s specialty clubs. Through a series of email deployments and web promotions, CharlieDog dialed up the urgency and excitement around these prized, boutique coffees and sweetened the offer with a free gift. Sales exceeded target goals by over 50%!

Gevalia Holiday Email Marketing

cdadmin — Sat, 26 Feb 2011 17:30:28 +0000

Challenge: How do you market Gevalia as the perfect gift for every occasion? Solution: Create timely gift sets consumers fall madly in love with. Whether it’s Valentine’s Day, St. Patrick’s Day, July 4th or Christmas, CharlieDog has used fun, engaging … Continue reading →

Sapient Private Wealth Management

cdadmin — Sat, 26 Feb 2011 17:32:47 +0000

CHALLENGE:

How do you help wealth managers from a large brokerage house launch an independent financial services firm that leverages their local prominence?

SOLUTION:

Know the territory. The 3 partners have a strong history of neighborhood involvement. So we made sure their website highlighted their commitment to the community. We also created this custom site with full content management capabilities. The partners can update copy, photos, videos and news, themselves, any time they like. This gives them the added advantage of being able to communicate with their clients in real time.

Focus Financial Partners

cdadmin — Sat, 26 Feb 2011 17:44:06 +0000

CHALLENGE:

How do you help a financial services firm with a complex business model market itself to two distinct B2B audiences?

SOLUTION:

Sharpen their focus. CharlieDog Advertising helped Focus Financial hone its messaging by creating a modular-style website that speaks to each audience individually: Brokers in large wirehouses who are looking to go independent, and established RIAs who have the opportunity to strengthen their companies through a partnership with Focus. Once on board, we help each partner firm develop its own unique brand identity and marketing.

Focus Financial Partners

CHALLENGE:
How do you help a financial services firm with a complex business model market itself to two distinct B2B audiences?

SOLUTION:

Joel Isaacson & Company

cdadmin — Sat, 26 Feb 2011 17:45:45 +0000

CHALLENGE:
How does an established financial services company that has grown from an accounting firm to wealth management re-brand itself?

SOLUTION:
Get everyone on the same page. Isaacson had a great story that was hidden beneath too much information. CharlieDog Advertising contemporized the brand, creating a new logo, tagline and website that brought the marketing up to date with the company. We also made sure that this custom site had full content management capabilities. Whether it’s copy, photos, video or news, Isaacson can update the site content, themselves.